VELCRO Industries Partners with Paragon Pet Products to incorporate Advanced Packaging Closure Solution

Velcro Industries

Paragon Pet Products Uses VELCRO® Brand PRESS-LOK® Closure Technology In New Packaging

February 26, 2013 – Velcro Industries, with its commitment to creating smart products, services and technologies wherever things can be connected, announced today its partnership with Paragon Pet Products. Velcro Industries is working with Holland-based Paragon Pet Products to integrate Velcro Industries‘ innovative PRESS-LOK® closure technology into its gluten-free, vegetable-based, all natural dog treats, WHIMZEES®. The one-of-a-kind dog treats help remove tartar and plaque, are highly digestible and rich in fibers.

Paragon Pet Products and Velcro Industries worked with manufacturer PEEL Plastics Products Ltd., a recognized leader in product and process innovation, to deliver premium packaging for WHIMZEES®. With a flat surface, WHIMZEES® packages have excellent shelf stability and superior cube utilization. The pouches can fit snugly or tightly on the shelf, or the pouch’s sombrero-style hanger hole can be used to hang the product at retailer locations. „We are thrilled that PRESS-LOK® delivers a fun and functional new brand experience for Paragon Pet customers purchasing WHIMZEES®,“ said Jurjen Jacobs, Vice President of Global Marketing, Velcro Industries.

„Additionally, Paragon Pet Products has a strong reputation and commitment to delighting its customers. Similarly, Velcro Industries strives to create state-of-the-art products and technologies, such as PRESS-LOK®, that deliver the highest level of satisfaction to our customers and their consumers.“

„Our mission is to develop the healthiest, high-quality dog chews in the world,“ said Roelof Kunst, Marketing and Sales Director of Paragon Pet Products. „With VELCRO® Brand PRESS-LOK® closure technology, our customers can trust their dog treats will remain fresh and deliver the same great taste and abundant value as the day they purchased WHIMZEES®. Our dog treats will continue to make a positive contribution to dogs‘ teeth, health and well-being.“

The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.

Paragon Pet Products will launch WHIMZEES® new packaging in April 2013 at many Pet Specialty retailers.



About Velcro Industries

Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world.& Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world.& “Like” VELCRO® Brand on Facebook: or visit & for more information.

For further information, please contact:

Written by

Donec lobortis neque vel nibh aliquam ut auctor tellus condimentum. Cras lectus magna, aliquet vitae tempor in, lobortis vel mi. Aenean interdum eleifend mauris, nec fermentum lacus semper et. Quisque ante lacus, accumsan eu pretium non, aliquam facilisis erat. Cras ac porta nisl. Pellentesque pharetra tempus viverra. Nulla facilisi. Pellentesque ullamcorper erat quis nulla eleifend.

  • Article in PETS International Magazin: Aspects that influence packaging

  • First child-resistant slider for flexible packaging

  • New generation easy grasp handle design

  • Verpackung verändert …

  • Why meat packaging becomes more and more innovative to the benefits of consumers and food quality